Latex mattresses are becoming a very popular mattress
Popularity Of Latex Mattresses
The mattress market is seeing a dramatic shift in the way people are buying beds. More and more
people are seeing that the right bed can play a key
role in being well rested and ache
free.
Consequently they are turning away from their conventional innerspring mattresses which create pressure points that
cause tossing and turning in search of a better alternative. Tempurpedic has poured money into advertising their
viscoelastic memory foam mattresses, fueling interest in spring free mattresses.
People who are allured by the intrigue of the “space foam” are often unfulfilled by the lifeless feel of memory
foam, and begin searching in a new direction. As a result latex mattress makers are experiencing a substantial boom
in sales.
Latex international, the top US manufacturer of latex mattress components and latex pillows, is currently
generating sales around $80 million a year showing an average increase of approximately 30 percent a year since
2001. With high end mattresses showing an industry average increase of roughly 20 percent, latex mattress producers
are ahead of the curve.
This astounding and steady increase in sales is not because of some ingenious new marketing scheme, it simply
reflects the consumer response to a quality product. Latex mattresses provide a sleeping surface that relieves
pressure points better than memory foam.
They are naturally dust mite resistant and anti microbial, which makes an incredible difference to people who
suffer from allergies and asthma. Unlike other mattresses on the market today latex mattresses are biodegradable,
and are made from natural, sustainable resources. With an average life span of 20 years, nearly twice those of
other beds, latex mattresses outlast the competition.
Looking to the future this trend has no end in sight. With the price of polyurethane foam recently jumping a
whopping 55% due to factory closures, the margin between premium latex mattresses and other mattresses narrows
giving latex the clear advantage.
Ben Hermsen, a latex mattress and foam cushion engineer, is a manager for http://www.foamsource.com where he champions the benefits of latex mattresses, toppers and
pillows for both individual health and also the preservation of our natural environment.
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